Money20/20 Panel 2019: Contextual Shopping Journeys Panel

"Surprise and delight is how you turn a one-and-done purchase into a lifelong customer" - Chris Maddern, co-founder and chief innovation officer at Button. Chris spoke on a panel with Amit Shah, CMO at 1-800-Flowers.com, and Vikram Yeldandi, sr. global payments and checkouts manager at VF Corporation, about creating contextual shopping journeys at #Money2020USA.

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